KOHLER Shanghai Vertical Marathon KV Illustration
2024
CLIENT: KOHLER
Kohler’s membership brand Yayue Club launched a public-welfare initiative starting from the 2023 Chengdu Marathon, where every 3,000 running steps could be converted into the planting of a saxaul tree, gradually growing into the “Kohler Forest” far away in the desert.
For this key visual illustration, I aimed to capture that narrative: the arid yellow tones of desertification gradually transform into vibrant greens through the act of running, symbolizing a positive cycle of low-carbon living and environmental sustainability.
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