Leng Suan Ling(冷酸灵) | 80th Anniversary Commemorative Illustration Gift Box Design
2019
CLIENT: Lengsuanling
In 2019, I created illustrations for the 80th anniversary limited-edition packaging of Lengsuanling — a long-established Chinese toothpaste brand. The design features four personified characters representing "Cold," "Hot," "Sour," and "Sweet" flavors - depicted as lively young figures in dynamic poses that convey both the physical experience of tasting these flavors and their corresponding emotions.
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